Peter John has seven years of experience as a CFO of two successful startups, Novoform Technologies (chemical engineering) and Native Smart (advertising technology).  In both companies, he was involved in the foundation, fundraising, and financial management of the business.  Prior to that, he worked for fourteen years as a UK government economist and financial modeler.  His training in these areas was at PricewaterhouseCoopers, where he worked for three years at the start of his career.  He was educated at the Universities of Oxford and London.